Arcadia have overhauled all of their brand websites, that's Topshop, Topman, Miss Selfridge, Dorothy Perkins, Evans, Burton and Wallis! Arcadia have aimed to create 'fashion destinations' with these newly updated sites with improved navigation, extra features and added shine. Alongside the online shop sits increased editorial and social media sections with style advice, blogs and video.
Check out Topshop for a first look at A/W and sneak a peak at the stunning dresses in Kate Moss's latest limited edition collection, her 12th for Topshop. Miss Selfridge have a fab video showcasing their A/W range too, with comments from creative director, Yasmin Yusuf. These extra features are certainly needed to keep up with the likes of ASOS who have the winning formula of mixing the magazine and ecommerce styles into one interactive site.
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