Carbon footprinting is hot news right now. As the threat of global warming looms, everyone is becoming more aware of their carbon footprint and any company that is trying to reduce its footprint gets brownie points. Continental Clothing were the first company to carbon footprint a t-shirt for their Earth Positive range, and because they have a vertical supply chain, use organic cotton and renewable wind powered energy, their t-shirts have a footprint of around 90% less than standard t-shirts.
Calculating a carbon footprint isn't as difficult as you might think, and for the fashion industry at least it will soon be easier. This is because with two other academics at University we have won research funding to dig out the details from this case! We are going to use Continental's data to analyse the biggest contributors to carbon emissions in cotton production and publish the results. First team meeting is schedules for September so expect an update then!
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